The Effect of Service Quality on Customer Loyalty of Generation Y – An Empirical Investigation on Superstores in Bangladesh. Malaysian Management Journal, [S. l.], v. 22, p. 153–173, 2019. DOI: 10.32890/mmj.22.2018.9677. Disponível em: https://www.educationmalaysia.co.uk/index.php/mmj/article/view/mmj.22.2018.9677. Acesso em: 10 nov. 2025.