TECHNOLOGY ADOPTION IN FRANCHISING BUSINESS: UNDERSTANDING FACTORS AND CHALLENGES. Journal of Technology and Operations Management, [S. l.], v. 18, n. 2, p. 49–59, 2023. DOI: 10.32890/jtom2023.18.2.4. Disponível em: https://www.educationmalaysia.co.uk/index.php/jtom/article/view/21080. Acesso em: 10 nov. 2025.