CONSUMER RESISTANCE TO INNOVATION DUE TO PERCEIVED RISK: RELATIONSHIP BETWEEN PERCEIVED RISK AND CONSUMER RESISTANCES TO INNOVATION. Journal of Technology and Operations Management, [S. l.], v. 10, n. 1, p. 1–13, 2020. DOI: 10.32890/jtom2015.10.1.1. Disponível em: https://www.educationmalaysia.co.uk/index.php/jtom/article/view/jtom2015.10.1.1. Acesso em: 10 nov. 2025.