HOSPITAL PERCEPTION OF A CRM SYSTEM: A STUDY OF CRITICAL FACTORS IN PRIVATE HOSPITALS IN MALAYSIA. Journal of Information and Communication Technology, [S. l.], v. 11, p. 75–92, 2012. Disponível em: https://www.educationmalaysia.co.uk/index.php/jict/article/view/8126. Acesso em: 10 nov. 2025.