BRAND PREFERENCE, SEGMENTATIONS AND THE IMPLICATIONS ON THE CUSTOMER OF ISLAMIC BANKS IN RURAL AREAS. Journal of Economics and Sustainability, [S. l.], v. 1, n. 1, p. 10, 2019. Disponível em: https://www.educationmalaysia.co.uk/index.php/jes/article/view/12533. Acesso em: 10 nov. 2025.