Parents’ Influence on the Augmented Reality (AR) in Science Subject: Pre-School Education Level

Authors

  • Siew-Pong Cheah
  • Feng-Mei Liew
  • Chuan-Chew Foo
  • Chooi-Yi Wei
  • Sing-Yan Looi
  • Mei-Si Chia

DOI:

https://doi.org/10.32890/jes2024.6.2.4

Abstract

Various technologies and e-learning tools have been adopted in the teaching and learning process. This transformation has not only affected the teachers and students, but also parents, school management and other stakeholders. This research aims to investigate Malaysian parents’ awareness, attitudes, and social influence and willingness in shaping their own perception toward the adoption of augmented reality (AR), embedded in the science subjects, at the level of pre-school education. In this research, a total of 210 parents who have kid(s) studying in the kindergartens have responded to the questionnaire. The Partial Least Square Structural Equation Modelling (PLS-SEM) is employed in this study to analyze the proposed external factors of the adoption of AR technology in the science subjects at the pre-school education. The results show that parents’ attitudes and their awareness of AR technology positively affect their perception of adopting AR technology.

Author Biographies

  • Siew-Pong Cheah

    Dr Cheah is currently served as a lecturer at Universiti Tunku Abdul Rahman. He is also pursuing his PhD at UTAR. His major research interest includes financial economics, monetary policy and income inequality.

  • Feng-Mei Liew

    Ms Liew is currently a lecturer attached to Universiti Tunku Abdul Rahman. She is also pursuing her PhD at UTAR. Her thesis focuses on the performance of Malaysian manufacturing firm.

  • Chuan-Chew Foo

    Foo Chuan Chew is an Assistant Professor at Department of Economics, Faculty of Business and Finance, Universiti Tunku Abdul Rahman (UTAR). He completed his PhD in Economics, Master in Economics and Bachelor in Economics at Universiti Utara Malaysia (UUM). His research interests fields are experimental research in microeconomics, human behaviour and education economics.

  • Chooi-Yi Wei

    Wei Chooi Yi is an Assistant Professor at the Faculty of Business and Finance, Department of Finance. She obtained her PhD in Economics Education from Sultan Idris Education University (UPSI), Master of Education (Economics Education) from The National University of Malaysia and Bachelor Degree in International Business (Hons) (International Finance) from Labuan International Campus, Universiti Malaysia Sabah. Her research interest fields are experimental research in education and social sciences, human behavior, social development and banking

  • Sing-Yan Looi

    Mr Looi pursued his Master of Applied Statistics from University of Malaya. He is currently working as lecturer in Universiti Tunku Abdul Rahman. His current research interests are predictive modeling, computational Bayesian statistics and financial data modeling.

  • Mei-Si Chia

    Ms Chia is a lecturer who work at Universiti Tunku Abdul Rahman. She graduated from UPM with a Master degree in Business Administration. Her research field related to higher education and financial management in Malaysia.

Downloads

Published

30-07-2024

How to Cite

Parents’ Influence on the Augmented Reality (AR) in Science Subject: Pre-School Education Level. (2024). Journal of Economics and Sustainability, 6(2), 68-83. https://doi.org/10.32890/jes2024.6.2.4

Most read articles by the same author(s)