Research on the Sustainable Development of Tourism in Hebei Province from the Perspective of Rural Revitalization

Abstract

Evaluating and studying the sustainable development level of regional tourism under the strategy of rural revitalization is of pivotal importance to achieving sustainable and high-quality regional economic development.This paper measures the sustainable development of tourism in Hebei Province from 2010 to 2020 by constructing a set of evaluation indicators consisting of five secondary indicators of resource endowment, ecological support, social environment, infrastructure and urban construction, and 18 tertiary indicators, using the entropy-TOPSIS method. The results show that the greening coverage index has the greatest influence on the sustainable development level of tourism in Hebei Province and is the most representative; from 2010 to 2014, the sustainable development level of tourism fluctuates and decreases, while from 2015 to 2020, it increases year by year. At the same time, the SWOT analysis is combined with corresponding countermeasures and suggestions, aiming to improve the sustainable development of tourism in Hebei Province, help the revitalisation of the countryside to seek common prosperity, and create a new growth pole for the comprehensive competitiveness of the regional economy.