CONSUMER PERCEPTION OF VISUAL INNOVATION IN CHINA TIME-HONORED BRANDS: A CONCEPTUAL PAPER. Journal of Creative Industry and Sustainable Culture, [S. l.], v. 2, p. 96–111, 2023. DOI: 10.32890/jcisc2023.2.7. Disponível em: https://www.educationmalaysia.co.uk/index.php/jcisc/article/view/21076. Acesso em: 10 nov. 2025.