“EXPLORING THE EFFICACY OF DIGITAL MEME MARKETING CAMPAIGNS IN GENERATING LEADS WITHIN THE GENERATION Z DEMOGRAPHIC”. Journal of Computational Innovation and Analytics (JCIA) 3, no. 1 (January 31, 2024): 37–59. Accessed November 10, 2025. https://www.educationmalaysia.co.uk/index.php/jcia/article/view/20381.