PLS-SEM Approach to Analyzing the Marketing Mix and Its Impact on Repurchase Intentions in the Parboiled Rice Market. Journal of Computational Innovation and Analytics (JCIA), [S. l.], v. 4, n. 2, p. 55–69, 2025. DOI: 10.32890/jcia2025.4.2.4. Disponível em: https://www.educationmalaysia.co.uk/index.php/jcia/article/view/26858. Acesso em: 10 nov. 2025.