EXPLORING THE EFFICACY OF DIGITAL MEME MARKETING CAMPAIGNS IN GENERATING LEADS WITHIN THE GENERATION Z DEMOGRAPHIC. Journal of Computational Innovation and Analytics (JCIA), [S. l.], v. 3, n. 1, p. 37–59, 2024. DOI: 10.32890/jcia2024.3.1.3. Disponível em: https://www.educationmalaysia.co.uk/index.php/jcia/article/view/20381. Acesso em: 10 nov. 2025.