FACEBOOK LIVE-STREAMING: HOW IT AFFECT THE PURCHASE INTENTION OF GENERATION Y IN MALAYSIA? . Journal of Business Management and Accounting, [S. l.], v. 12, n. 1, p. 25–49, 2022. DOI: 10.32890/jbma2022.12.1.2. Disponível em: https://www.educationmalaysia.co.uk/index.php/jbma/article/view/14719. Acesso em: 10 nov. 2025.