INTEGRATING SOCIAL EXCHANGE THEORY AND ENGAGEMENT THEORY: A HOLISTIC APPROACH TO FRANCHISEE-FRANCHISOR RELATIONSHIPS. Journal of Business Management and Accounting, [S. l.], v. 15, n. 2, p. 91–101, 2025. DOI: 10.32890/jbma2025.15.2.1. Disponível em: https://www.educationmalaysia.co.uk/index.php/jbma/article/view/26267. Acesso em: 10 nov. 2025.