BUILDING CONSUMER ENGAGEMENT IN SOCIAL MEDIA: A SYSTEMATIC LITERATURE REVIEW. Journal of Business Management and Accounting, [S. l.], v. 14, n. 1, p. 1–35, 2024. DOI: 10.32890/jbma2024.14.1.1. Disponível em: https://www.educationmalaysia.co.uk/index.php/jbma/article/view/18863. Acesso em: 10 nov. 2025.