Jil. 16 No. 2 (2024): Global Business Management Review

Articles in Journal

• Factors influencing fast food consumption among public university students: A case study at Universiti Utara Malaysia

  1-22

  Ee Yuin Chai, Yong Kang Cheah

  • pdf (Inggeris)

• The role of high-performance work practices and affective commitment in promoting knowledge sharing behavior in higher education institutions

  23-42

  Dewan Niamul Karim, Muhammad Abdul Baset

  • pdf (Inggeris)

• Gen Z’s loyalty unpacked : The interplay of brand image, service quality, and price on satisfaction and trust

  43-68

  Wan Rasyidah Wan Nawang

  • pdf (Inggeris)

• Rural youth entrepreneurial aspiration: An assessment of TPB and self-efficacy

  69-86

  Nor Irwani Abdul Rahman, Amalina Mursidi, Suhaida Herni Suffarruddin , Nur Rasyidah Aida Hazwani Rusdi

  • pdf (Inggeris)

• The Effect Climate Change and Household Consumption Expenditure Growth in African Countries: A Generalized Method of Moment (GMM) Approach

  87-97

  Usman Alhaji Usman, Dauda Saheed

  • pdf (Inggeris)