Resource Based Competitive Strategies and Performance: The Impact of Managers’ Perceptions of Customer Value Heterogeneity and Competitive Forces. Global Business Management Review (GBMR), [S. l.], v. 4, n. 1, p. 11–17, 2022. Disponível em: https://www.educationmalaysia.co.uk/index.php/gbmr/article/view/16892. Acesso em: 10 nov. 2025.