Impact of Market Segmentation Practices on the Profitability of Small and Medium Scale Enterprises: Case Research. Global Business Management Review (GBMR), [S. l.], v. 6, n. 1, p. 1–25, 2022. Disponível em: https://www.educationmalaysia.co.uk/index.php/gbmr/article/view/16933. Acesso em: 10 nov. 2025.