Franchisee business continuity and survival strategies : Navigating external shock in Malaysia’s franchising ecosystem. Global Business Management Review (GBMR), [S. l.], v. 17, n. 1, p. 21–38, 2025. DOI: 10.32890/gbmr2025.17.1.2. Disponível em: https://www.educationmalaysia.co.uk/index.php/gbmr/article/view/26902. Acesso em: 10 nov. 2025.