The impact of cost of poor quality on continuous improvement initiatives : A case study on General Electric. Global Business Management Review (GBMR), [S. l.], v. 17, n. 1, p. 39–62, 2025. DOI: 10.32890/gbmr2025.17.1.3. Disponível em: https://www.educationmalaysia.co.uk/index.php/gbmr/article/view/26462. Acesso em: 10 nov. 2025.