The Role of Market Orientation as a Moderating Variable in the Relationship between Entrepreneurial Orientation and Firm Performance. . Global Business Management Review (GBMR), [S. l.], v. 3, n. 2, p. 15–31, 2022. Disponível em: https://www.educationmalaysia.co.uk/index.php/gbmr/article/view/16887. Acesso em: 10 nov. 2025.