EVALUATING CULTURAL HERITAGE TOURISM THROUGH A MULTIDIMENSIONAL LENS: METHODS, MODELS, AND THE CASE OF THE GREAT WALL OF CHINA: (Penilaian Pelancongan Warisan Budaya Bangsa Melalui Kaca Mata Multi-Dimensi : Kaedah, Model Dan Kajian Kes Tembok Besar China). ahjmm. 2025;3:1-9. doi:10.32890/ahjmm2025.3.1